adholes AdFEED

2005-03-28T21:17:00.000-05:00

Blogworking: The business begins to mature
Blogworking has now jumped the gap into traditional periodical printed media The Magazine Is this the start of something new

jesse tayler [Netmodular] | POSTED: 03.28.05 @12:26
Blogworking: The business begins to mature

Blogworking has now jumped the gap into traditional periodical printed media: The Magazine. Is this the start of something new?

Over the last year or two, this whole practice of 'Blogworking' has clearly turned a corner from an academic notion of self-governing mob-blogs, into the reality of commerce, business and trade on a global scale. Technorati, a search engine that monitors blogs, tracked more than 8 million online diaries as of March 21st, up from 100,000 just two years ago.

Industry visionaries like Tony Perkins realized back in 2001 that printed periodical media would need to be democratized, it would need to be more than just a one way publishing medium but rather to become an interactive participatory publishing medium. Tony's new venture, AlwaysOn-Network was a true participatory weblog or mob-blog and the world of business people saw it, and it was good.

A new blog is created every 7.4 seconds. That adds up to 12,000 new blogs a day, with all that growth, the failure of mob-blogs has been to retain a relevant and rewarding environment where the highest value thought publishing could take place. Tony had a higher vision, he recognized the self-governing nature of positive interaction on social networking sites vs the extreme points of view of irrelevant ranting on threaded message boards and knew that the time for Blogworking had arrived.

Tony understood that Blogworking is a potent combination of social and business networking by way of online collaboration and nothing would better fit the now large and successful mob-blog called AlwaysOn. A true industry leader always pushes beyond the cutting edge and in February of 2004 the AlwaysOn Zaibatsu, created by the Blogworking team at NetModular, was born. With this, AlwaysOn became a true Blogworking site!

AlwaysOn Blogworking allows community members to authentically communicate their ideas via frequent publication of personal thought, influencing a like minded network of business professionals and raising awareness of new trends and issues in the business world.

AlwaysOn has now released a printed periodical and I've just got my very own copy - FANTASTIC!

Highlighted Insider weblogs are printed with magazine style, and with AlwaysOn flair! Is this the next phase of Blogworking? Is it now time for Blogworking to reach not only offline events but printed, and traditional medias?

Have you got your copy yet?

2005-03-03T00:39:00.000-05:00

Good thing they don't make alcoholic beverages....

Here's what Starbucks upper-management people sang at a recent Starbucks Licensed Stores Awards ceremony:

Knee-deep in the mocha/making coffee right

So many partners/working late at night

We just want to build here--IMDS, does it pass?

We call on development to complete the task!

Living the way of being,

In the Green Apron Book!

Don't you remember?

We built this Starbucks on heart and soul!

(The Stranger/scroll down to February 24 section)

(Listen to the song; sound file) [Starbucks Gossip]

2005-03-03T00:32:00.000-05:00

Three Quarters Admit to Researching In-Store Purchases Online

Three quarters of people either regularly or occasionally use the net to research purchases they plan to make in-store, according to data released by BIGresearch reported in DM News. About 80 percent...

[summary] [MarketingVOX - The Voice of Online Marketing]

2005-03-03T00:29:00.000-05:00

New Jersey's Cameraphone PR Nightmare

Picturephoning reports
that The Board of Education in Jersey has a major PR nightmare on their
hands thanks to a student with a cameraphone. The state may toughen its
policy on use of cameraphones in schools, after a videotape showing a
high school teacher screaming at his students to show respect for the
national anthem — and then pulling the chair from underneath one
student who refused to stand — was posted on several Web sites. Nothing
is sacred anymore from making it to the Web. What's inside is outside.
Get used to it. There will be more to come. Someone will start leaking
corporate trade secrets soon. You can view the video here. [Micro Persuasion]

2005-03-01T17:08:00.000-05:00

Left Brain, Right Brain, Your Brain, My Brain.

BR>
Cracking into creativity, this post brings us insight into how the brain thinks about business.

The Monday Morning Memo by Roy H. Williams

“And all shall be well and All manner of thing shall be well When the tongues of flame are in-folded Into the crowned knot of fire And the fire and the rose are one.” In this strange passage from Little Gidding, poet T.S. Eliot links the mental image of a rose to the image of an infolded knot of flame. We see the connection; yes, a rose does look something like a knot of fire.

Much has been written about intuition and creativity. Most of it is wrong.

Allow me to explain; Intuition is merely pattern recognition, a principal function of the right hemisphere of your brain. Centered in that wordless realm, intuition whispers, "I've seen this movie, or one similar to it, so I think I know how it ends." But your right brain is without word-language, so this thought must emerge in your consciousness only as a hunch, a gut feeling, a precognition, an inexplicable insight. When such insights flow unrestricted from the right brain to the left and then out through the tip of a pen, they become powerful, poetic language, such as that of T.S. Elliot above. When from the tip of a brush, fine art. And when from the point of a draftsman's pencil, a new invention.

Intuition and art, indeed all "creativity," is based upon seeing the link between two dissimilar things that have no obvious connection.

Gutenberg connected coins to books and invented the printing press. The link between them: duplication. "Gosh, if a coin die will stamp an image onto countless pieces of metal to make coins, couldn't the same be done with letters of the alphabet to make the pages of a book? All I would need is something to hold the movable letters in place that could then be easily lifted up and pressed down. A wine press! I'll use the plate of a wine press to hold the letters!" And the world was changed that day.

Your left brain is the home of sequential, logical, analytical thought - business thought - always seeking to forecast a result; "What is the next step? How do I get to the next level? What would be correct?" For those familiar with the Myers-Briggs instrument, left-brain preferences are identified by the S and J designations.

Your right brain is the place of complex, fantastical abstract thought, ever seeking to find a pattern. (Obviously the N and P preference in Myers-Briggs terminology, though to my knowledge the MBTI people have never acknowledged these preferences to be rooted in Dr. Roger Sperry's brain lateralization. Dr. Sperry's findings on the two hemispheres of the brain and their respective functions earned him the Nobel Prize in Medicine in 1981.) When the right brain begins to out-shout the left, we begin seeing connections and patterns that aren't really there. Ever see the Russell Crowe movie, A Beautiful Mind? Badda-bing, badda-bang, a right brain goes out of control and now you've got a genius weirdo on your hands. (Chances are you know at least one person who fits this description.)

Symbolic thought is the key to discovery. We'll talk more about it next week. Unless, of course, the beagle in my brain gets a whiff of something more interesting and then arooo! aroo-aroooo! we're off and running. That Russell Crowe character got nothin' on the beagle.

Yours,

Roy H. Williams

PS – I'm aware that today's memo may seem useless and irrelevant to a percentage of my business-minded readers. If that describes how you're feeling right now, there is a remedy. Mark Fox, Chief Engineer for the Space Shuttle program, has structured a step-by-step method to achieve creative results. In effect, he's engineered a logical left-brain way to accomplish right-brain creativity. Sound impossible? Attend his class and prepare to be amazed. March 8-9. And if you really want to be able to turn the world upside down, stay on for 2 more days and learn about Marketing to Women from the amazing Michele Miller, that celebrated author and Wizard of Ads partner who is rapidly becoming an international marketing star.

PPS - CRYPTIC - Speaking of movies and pattern recognition, have you seen The Aviator with Leonardo DiCaprio? I'm told there's Oscar talk. Not a surprise really, since it was every bit that big the first time it was made... under the name Citizen Kane... yep, right down to the "Rosebud" opening and closing scenes. But I liked it anyway. You probably will, too. - RHW

AND YET ANOTHER PS - In the memo of Jan 24 I mentioned bumping into the idea of TV's pervasiveness at every turn. This week it's been T.S. Eliot. Go figure. Just when I thought all this Eliot stuff was in my imagination, a dear friend of many years, Bob Lepine, sent me one of his once-every-2-years emails. The subject? T.S. Eliot.

Download 22805_pattern_recognition.pdf

Reprints are happily granted IF each page is duplicated in its entirety, including headers and footers.

© Copyright 2005 Wizard Academy® - All Rights Reserved [Making Ads Work]

2005-03-01T16:39:00.000-05:00

Movie Theater Advertises Its No Advertising Policy

As a follow-up to Jackie's previous post protesting TV-like ads at movie theaters, kudos go out to Century Theatres for keeping its theaters ad-free.

While somewhat ironic that the company uses advertising to say it doesn't show ads, it's a unique selling proposition nonetheless. If I lived relatively near one of its theaters, Century would get my business.

Until then, I'll stick with HBO and DVDs.

(Thanks to Charles Hoffman of Des Moines for the tip!) [Church of the Customer]

2005-03-01T16:28:00.000-05:00

How Your Brain Reacts To Brands

Through the science of neuromarketing, researchers are discovering more about what makes us feel attracted to or repelled by certain brands and politicians. Basically, take a pound of exciting, sprinkle it with creepy and bake for 10 minutes at 450.

(By the by, make sure you check out the article's PDF diagram "How does the brain make up its mind?" Fascinating stuff.)

thanks: brand new [Ad Blather]

2005-03-01T01:36:00.000-05:00

Busted on a Village Voice Logo Rip Off

Brand Voice Logo Deathwatch: When you hire a naming & branding firm it is essential that they understand the nature of intellectual property, because what you need from them are effective ideas that you can actually use. Original ideas, by definition, rar [Snark Hunting]

2005-03-01T00:42:00.000-05:00

The ROI of Design

ROI is mandatory in marketing today. However, it is always difficult to measure especially for certain activities like design.

To prove the effectiveness of design, UK industry body, The Design Council did a 10-year analysis of the stock market performance of companies with strong design portfolios (the criteria used was award winning).

The finding, those companies with strong design portfolios performed 200% better than the average for the UK stock market. The data also revealed how the companies with design portfolios managed to ride out the recession better than the others.

Influx wonders what would happen if the same exercise was undertaken in the United States, let's say for advertising awards. Let's pick the One Club. All you would need to do is to create an index of companies that had consistently won One Show Pencils over the past 10 years, measure their combined stock market performance and compare it to the Dow average. We might just try this ourselves and report back later.
[Influx Insights Weblog]

2005-03-01T00:38:00.000-05:00

Nike Does A Pop-Up Store

One of the latest incarnations of the pop-up store is Nike Runner's Lounge.

The lounge is the brainchild of one of Nike's Canadian marketing partners and is designed to help runners prepare for the Vancover Half Marathon

It provides runners with a space where they can test drive Nike product, get information on local running routes, receive post-run massages and listen to talks from Nike guest speakers.

It's a perfect example of a great pop-up store. It allows the core audience of runners to interact with the brand, through a relevant experience. Since runners are always on the look out for information on routes, shoes and finding new training partners, this idea fits perfectly with a target need.

It also fuses a number of elements together in an interesting way; Nike product, Nike's sponsorship of the half-marathon and extends the brand promise from a product to a service relationship
[Influx Insights Weblog]

Topless Breast Massage At Bankok Press Conference

2005-02-28T16:24:00.000-05:00

They say Bangkok is a place where people are pretty open about sex. With a city name like that, it's not surprising. However, a promotion for St. Herb Company's breast beautifying cream, which had three models receiving a topless breast massage at a press [Adrants]

Pimp My Burger

2005-02-28T16:19:00.000-05:00

As we snooped last week, Burger King is officially behind the PimpMyBurger promotion. Modeled after the MTV tuning show Pimp My Ride, Burger King Germany will launch Pimp My Burger, a show on which grilled meat, fresh salad and tomatoes will be discussed [Adrants]

Gamers Blasts Ads

2005-02-28T16:18:00.000-05:00

Steve Parsons, writing on Weblogs, Inc. website, Joystiq, is angered over gaming maker Funcom's insertion of ads into its MMORPG Anarchy Online. Granting the ad-supported game is free and a subscription version is ad-free, Parsons claims the company respo [Adrants]

Pardon Me, You're FIRED

2005-02-28T16:10:00.000-05:00

"Since
being incarcerated, her stock has tripled; worth more now then before she was
convicted. Martha will be under house arrest for five months after her release
on March 6th and in that time, many new opportunities will be at her
fingertips. One such new opportunity is a spin-off of Donald Trump's: The
Apprentice.

NBC has also picked up where
Viacom dropped Martha. NBC will revive Martha Stewart Living (though not
the title of the new show) as an hour-long homemaking show, complete with a
live audience and celebrity guests."

-Posted by Natosha

Could going to jail be the best thing to happen to the Martha Stewart brand? [SAW a good idea]

Buy from blue states!

2005-02-28T14:47:00.000-05:00

The Buy Blue Campaign encourages “blue state” voters to buy from “blue brands,” and assists them by listing brands and the direction of their political contributions. (The funny, unintended consequence is that the site is equally useful to “red voters.”)

interesting note: the figures reaffirm this article from Slate on CostCo/Kerry vs. Wal-Mart/Bush.

Incidentally, ShitBegone™ toilet paper has announced an economic embargo against red states. This is for real. [Consumer Whore]

Typography Convention Planned for NYC

2005-02-02T17:54:00.000-05:00

TypeCon2005 has set July 20-24, 2005 as its date at the Parsons School of Design. TypeCon

Red Bull Tries Product Placement In Fine Art

2005-02-02T17:49:00.000-05:00

What's next, Woodbridge Wine in the Last Supper painting? Random Culture

Taster's Choice Model Gets $15.6 million wake up

2005-02-02T17:46:00.000-05:00

After seeing himself on the Taster's Choice label for the first time, a model whose image was used after a 1986 photoshoot without his knowledge was awarded $15.6 million in damages. NY Lawyer

Open Source Chipping At Microsoft Market Share

2005-02-02T17:43:00.000-05:00

Mozilla's Firefox browser has had nearly 19 million downloads worldwide and is making a small dent in Internet Explorer's dominance. IE has fallen 4.9% in the last 6 months to 90.6%, its lowest point in three years. Firefox stands at 5% and looks to reach a now attainable 10% goal. Influx

So where does this leave ad folks?

2005-02-02T17:38:00.000-05:00

It's been said that the Advertising industry is a C-student industry. According to a recent USA Today Article A students are specialists, while B-students become entrepreneurs because "B-stuends don't know everything about anything and are excellent at nothing. B-students do, however, know something about a lot of things and they can complete almost any task with some modicum of competence,' he writes.

New Zealand To Use Flag As Branding Tool

2005-02-02T17:34:00.000-05:00

New Zealand is looking to make a brand of its flag, but some say it's too similar to the Union Jack to achieve this goal...Whisper Blog

Sony buys blog

2005-02-02T17:22:00.000-05:00

Sony pays $25,000 a month to Gawker Media for a new "Lifehacker" blog focused on Personal Gadget Software. AdAge

Samsung Looks For Best Mobile Gamer

2005-02-02T16:54:00.000-05:00

Samsung has created an online pan-European campaign to discover the "European Mobile Games Champion." Adverblog

Proctor & Gamble Launches Mobile Video Game

2005-02-02T16:51:00.000-05:00

P&G hires Aerodeon to create a mobile game based on F1 racing to target male users for its Head & Shoulders shampoo in France. The campaign is supported by TV ads and online advertising. P&G Launches Mobile Video Game

2005 Sees Internet Retail Boost

2005-02-02T16:35:00.000-05:00

The first full week of 2005 brought a 23% jump of online retail to $1.14 billion, according to comScore figures. MarketingVox

Adelphia Cable Offers Anal Sex To Boost Bottom Line

2005-02-02T16:32:00.000-05:00

In order to boost their bottom line, Adelphia Cable, the nation's 5th largest cable service has announced they will offer XXX rated movies, which feature, among other things, depictions of anal sex. The Primary Objective

Experts: Email Meltdown Coming

2005-02-02T16:28:00.000-05:00

Due to a "Trojan Horse" that hijacks an unwitting user's computer, many traditional anti-spam guards will become obsolete, say experts. This will lead to a surge in spam coming from major ISPs.

CNET News

To Find Profits, Sanyo Looks To Its Own Employees

2005-02-02T16:25:00.000-05:00

After a difficult financial quarter, Japanese electronics conglomerate Sanyo has asked its domestic employees to buy goods made by the company. Executives are being asked to buy $20,000 worth, while regular employees have been asked to buy $2,000 worth of goods.

On Monday the company reported a $170 million loss.

Nothing like boosting your revenue by handing out a very large tin cup to your employees. Guess we can expect an influx of used Sanyo electronics on Ebay shortly.

CNET News

Goodyear Advertises On Basketball Player's Head

2005-02-02T16:16:00.000-05:00

Seems there's no end to the use of the human body as a walking billboard. Just a few days ago, Detroit Pistons guard Richard Hamilton wore the pattern of Goodyear's Assurance TripleTred tire pattern as a hairstyle during the game against the Knicks more adrants

NewsFan 2/2 - 1:49

2005-02-02T01:49:00.000-05:00

· Mobisodes go live
Cell TV, as the Washington Post (via Yahoo!) calls it, is ready to go live in the United States. It's the "the latest diversion that wireless carriers are marketing to mobile American". Sprint, Cingular Wireless and Verizon Wireless have started...

adholes AdFEED

2005-02-01T02:33:00.000-05:00

adholes AdFEED

Adholes.com creates Superbowl Blog

2005-02-01T02:24:00.000-05:00

Ad industry execs will have their very own place to offer commentary during and after Super Bowl Sunday when many advertisers launch new campaigns. The blog, given its own URL on the fast-growing mob-blog social networking site Adholes.com is located at superbowl.adholes.com.

adholes AdFEED

Blogworking: The business begins to matureBlogworking has now jumped the gap into traditional periodical printed media The Magazine Is this the start of something new

jesse tayler [Netmodular] | POSTED: 03.28.05 @12:26Blogworking: The business begins to mature

Good thing they don't make alcoholic beverages....

Three Quarters Admit to Researching In-Store Purchases Online

New Jersey's Cameraphone PR Nightmare

Left Brain, Right Brain, Your Brain, My Brain.

Movie Theater Advertises Its No Advertising Policy

How Your Brain Reacts To Brands

Busted on a Village Voice Logo Rip Off

The ROI of Design

Nike Does A Pop-Up Store

Topless Breast Massage At Bankok Press Conference

Pimp My Burger

Gamers Blasts Ads

Pardon Me, You're FIRED

Buy from blue states!

Typography Convention Planned for NYC

Red Bull Tries Product Placement In Fine Art

Taster's Choice Model Gets $15.6 million wake up

Open Source Chipping At Microsoft Market Share

So where does this leave ad folks?

New Zealand To Use Flag As Branding Tool

Sony buys blog

Samsung Looks For Best Mobile Gamer

Proctor & Gamble Launches Mobile Video Game

2005 Sees Internet Retail Boost

Adelphia Cable Offers Anal Sex To Boost Bottom Line

Experts: Email Meltdown Coming

To Find Profits, Sanyo Looks To Its Own Employees

Goodyear Advertises On Basketball Player's Head

NewsFan 2/2 - 1:49

adholes AdFEED

Adholes.com creates Superbowl Blog

Blogworking: The business begins to mature
Blogworking has now jumped the gap into traditional periodical printed media The Magazine Is this the start of something new

jesse tayler [Netmodular] | POSTED: 03.28.05 @12:26
Blogworking: The business begins to mature